Market Trends are Driving Adoption of Simulation Science

Today, simulation technology, riding many of the past two decades of technology trends, is finally mature enough for widespread adoption as an integral part of a company’s IT and financial systems. Simulation Science has reached a point (after 45 years of R&D) where it is cost effectively usable by global corporations – what use to take 100 hours will now take 10 hours.

Enterprises need to make faster and faster decisions that are correct

• Hypercompetition
• Traditional consulting is just not fast enough
• Less tolerance from Wall Street and Governments for mistakes/poor decisions

Increasing requirement for fact-based/data driven decision making

• Enron, Compaq, etc.
• Sarbanes Oxley
• A need for the tie between strategy and execution

There is no such thing as strategy, only flawless strategic execution

• Flawless individual decision making
• Flawless collaborative team decision making

Increased desire for ‘Chaordic’ or ‘Escher Cycle’ or ‘Execution’ processes

Simulation Science is being featured in major non-academic business publications

• Fortune & Forbes – November 2005
• Strategy + Business – November 2005

Globalization

• The Internet facilitated the emergence of a global ‘consciousness’ which is making things more complex and harder
• Desire for global solutions not atomic products

Increasing productivity is being required of the top minds within organizations

• Processes/transactional functions have been radically improved
• Leading to outsourcing/transfer of algorithmically simple knowledge-work
• Leading to the automation of white collar work

Diffusion of knowledge from the few to the many

• Knowledge management systems
• Google! Search
• Internet access
• Business Intelligence systems and initiatives

Technology Innovations

• Internet, WWW, Semantic Web
• Enterprise architecture
• Virtual collaboration
• Processor speed and graphic acceleration
• Ubiquitous broadband/wireless access