Simulations for Management Training and Learning
Your organization should consider making a major commitment to using our simulations (microworlds) in your training and educational programs.
You may download free, trial versions of our business simulations for use in courses.
They are designed primarily for use in groups and support participants’ individual and collective learning in a risk free learning environment. They encourage team-building, are rich in materials but not over-complicated, and the messages are clear and intuitive. They are appropriate for distance learning.
These simulations improve understanding of many common business situations. The underlying frameworks are transferable to the challenges facing a great many organizations today.
Mobile Phone Subscribers' allows students to manage a single resource system - the subscriber base for a mobile phone business - to introduce the ideas of accumulation, depletion and capacity limits. It would be interesting to use it for marketing courses or workshops to introduce the basics of customer-acquisition and retention, driven by marketing and limited by service capacity.
Brand Management - a little more complex than Mobile this looks at the situation that arises on the launch of a new brand and includes a challenge for students to complete, with data, before testing their strategy with the simulation. It would be appropriate for marketing courses or workshops to teach the basics of developing both customers (through advertising) and channels (through sales force), working with limited marketing budgets
eBank Service Management- set in the banking industry this is loosely based on the launch of the Egg Savings Bank in the UK. The game explores the need to maintain balance between customer and staff resources. It would be useful for teaching service management – the basics of matching service capacity with rapidly varying workloads driven by customer acquisition and maintenance.
Beefeater Restaurants Microworld focuses on balancing the challenges of expanding a business to satisfy investors whilst maintaining expected product and service standards for customers. I would recommended it for use in general management, strategy, systems thinking or service operations workshops or courses. It demonstrates that growth depends on existing resources, including intangible factors, and depends on winning investor support. It includes a competitor option and six pre-set challenges are included with the game – or create your own challenges for your courses.
Professional Services Microworld - loosely based on McKinsey this microworld explores the staff chain and co-flow of staff experience. We'd recommended it for use in general management, strategy, systems thinking, service operations courses or workshops. It's also been used in legal MBA courses and workshops in professional service firms. It demonstrates how the power of the 'dynamic resource-system view' helps in understanding and managing growth and decay of strategic resources, and how resources combine together to determine long-term performance. Managed well, this consultancy can grow and thrive. Managed badly, it will lurch from crisis to crisis, and ultimately into failure.
Oil Producers' Microworld - a more specialized microworld, this looks at scenario planning in the context of the global oil industry. Based in both Scenario Planning and Systems Thinking the Oil Producers' Microworld may be used in teaching these popular and powerful approaches. At the heart of the Oil Producers’ Microworld is a dynamic simulation model of the global oil industry. Users take the part of the world’s independent oil producers and can experiment with policies that change the future. Users discover the invisible hands that keep supply and demand in balance and meet the political players on the world’s oil stage. They are responsible for approving investment in production capacity and are judged by the long-term success of these decisions. The simulation unfolds in up to 13 pre-selected scenarios.
People Express - gives your students the opportunity manage the People Express company themselves. The simulator functions just as an aircraft simulator does. They will take command of the firm and pilot it from start-up to success – or failure. In each simulated time period they make strategic and operational decisions, and receive feedback from their past decisions.
More here: http://www.strategydynamics.com/jl/
2006 - The Tipping Point for Simulation Science
Selling Simulation Science
What is Simulation Science?
You may download free, trial versions of our business simulations for use in courses.
They are designed primarily for use in groups and support participants’ individual and collective learning in a risk free learning environment. They encourage team-building, are rich in materials but not over-complicated, and the messages are clear and intuitive. They are appropriate for distance learning.
Students use our simulations in their undergraduate and post-graduate distance studies at MIT, London Business School, London School of Economics, WPI and hundreds of universities and corporations in over 20 different countries.
These simulations improve understanding of many common business situations. The underlying frameworks are transferable to the challenges facing a great many organizations today.
Mobile Phone Subscribers' allows students to manage a single resource system - the subscriber base for a mobile phone business - to introduce the ideas of accumulation, depletion and capacity limits. It would be interesting to use it for marketing courses or workshops to introduce the basics of customer-acquisition and retention, driven by marketing and limited by service capacity.
Brand Management - a little more complex than Mobile this looks at the situation that arises on the launch of a new brand and includes a challenge for students to complete, with data, before testing their strategy with the simulation. It would be appropriate for marketing courses or workshops to teach the basics of developing both customers (through advertising) and channels (through sales force), working with limited marketing budgets
eBank Service Management- set in the banking industry this is loosely based on the launch of the Egg Savings Bank in the UK. The game explores the need to maintain balance between customer and staff resources. It would be useful for teaching service management – the basics of matching service capacity with rapidly varying workloads driven by customer acquisition and maintenance.
Beefeater Restaurants Microworld focuses on balancing the challenges of expanding a business to satisfy investors whilst maintaining expected product and service standards for customers. I would recommended it for use in general management, strategy, systems thinking or service operations workshops or courses. It demonstrates that growth depends on existing resources, including intangible factors, and depends on winning investor support. It includes a competitor option and six pre-set challenges are included with the game – or create your own challenges for your courses.
Professional Services Microworld - loosely based on McKinsey this microworld explores the staff chain and co-flow of staff experience. We'd recommended it for use in general management, strategy, systems thinking, service operations courses or workshops. It's also been used in legal MBA courses and workshops in professional service firms. It demonstrates how the power of the 'dynamic resource-system view' helps in understanding and managing growth and decay of strategic resources, and how resources combine together to determine long-term performance. Managed well, this consultancy can grow and thrive. Managed badly, it will lurch from crisis to crisis, and ultimately into failure.
Oil Producers' Microworld - a more specialized microworld, this looks at scenario planning in the context of the global oil industry. Based in both Scenario Planning and Systems Thinking the Oil Producers' Microworld may be used in teaching these popular and powerful approaches. At the heart of the Oil Producers’ Microworld is a dynamic simulation model of the global oil industry. Users take the part of the world’s independent oil producers and can experiment with policies that change the future. Users discover the invisible hands that keep supply and demand in balance and meet the political players on the world’s oil stage. They are responsible for approving investment in production capacity and are judged by the long-term success of these decisions. The simulation unfolds in up to 13 pre-selected scenarios.
People Express - gives your students the opportunity manage the People Express company themselves. The simulator functions just as an aircraft simulator does. They will take command of the firm and pilot it from start-up to success – or failure. In each simulated time period they make strategic and operational decisions, and receive feedback from their past decisions.
More here: http://www.strategydynamics.com/jl/
2006 - The Tipping Point for Simulation Science
Selling Simulation Science
What is Simulation Science?
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