Simulations for Software Firms

A large dominant software and services company developing mobile technologies became worried about the potential threat from a company in another industry. Convergence of third generation mobile technologies will throw these formally non-competing firms into the same operating environment and there is a race for standards, which will result in ultimate control of the vast worldwide market. Our work showed that the competitor was indeed a serious threat, despite being smaller and less well funded, and demonstrated under what circumstances the market could be taken away from our client. The client has, as a result, established a pre-emptive attack plan to crush any gain by the aspirant rival.

2006 - The Tipping Point for Simulation Science
Selling Simulation Science
What is Simulation Science?