Simulations for Brand Management

A major worldwide provider of business services wanted to develop much more strongly its use of consumer brands. Traditionally focussed on a "cost plus" business model, the challenge was to take its global managers’ thinking forward to embrace the "business brands" model at the heart of the growth strategy. We helped in shifting the mental model of key business directors and managers by building Strategy Dynamics into a tailored introduction to meeting consumer (as opposed to customer) needs. The programme was interwoven seamlessly in the explanation of corporate strategy but gave managers the framework on which to hang the concepts and initiatives with which they were being presented.

2006 - The Tipping Point for Simulation Science
Selling Simulation Science
What is Simulation Science?